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Most of the money is spent on games compared to other types of mobile apps.Īpps on Apple’s App Store generated $46.6 billion in 2018, while those on Google Play Store brought home $24.4 billion. Freemium app has a conversion rate between 1%-30%, although most linger on the lower boundary, while free trial apps enjoy a higher conversion rate of 30% - 50%.ĭo people spend money when using a free app? According to past statistics, the average user of an iPhone spent $79 for in-app purchases in 2018, a 36% increase compared to the previous year. While freemium apps allow users access to basic features for free, a free trial app usually allows full access to the features but within a limited period.īoth types of apps do not generate revenue until users start paying to access premium features or continue using the service after the trial. The free app market is also split into freemium and free trial apps. The figure explains why developers are ditching the paid apps model in favor of freemium apps. According to Google, only 1 in 2 people ever paid for an app. The numbers speak volumes of how users tend to go for free apps and are turned off by paying for an app. It is also worth noting that Apple AppStore is the more lucrative market of the two. According to Statista, 96.1% of apps downloadable on Google Play and 91.9% on the Apple App Store are free. Most ‘free’ apps downloadable on Appstore and Google Play are based on the freemium model. However, 9 out of 10 apps are downloadable for free, which brings the question, how do free apps make money? Freemium Apps vs.

It is lucrative by any standards, and, naturally, you’ll want to tap into the market. The mobile app industry is projected to hit $407.31 billion by 2026.